Paused to Think

NPD Strategy is temporarily closed for business while research is completed and service offerings are refined.
No consulting, advisory, training, or commercial engagements are currently available.

During this pause, the work is focused on research into R&D investment decision-making and innovation governance in technology-led organisations, with the aim of improving the evidence base behind future offerings.

The current research programme examines:

• How go / no-go decisions are made under uncertainty in R&D portfolios

• How common governance mechanisms (including staged gates) shape investment behaviour over time

• When ROI-centric evaluation breaks down for R&D, and what alternative decision logics imply in practice

This site may be updated when the research phase is complete and offerings are ready to relaunch.